CAREER DESIGN INTERNATIONAL                     [ career consulting ]

PRODUCT / SERVICE               DESCRIPTION                     PRICE (IN TAKA)

CAREER CONSULTATION                                     2 HOURS                                                           2,000

CV REVIEW  (CONSULTATION)                             1 HOUR                                                             1,000

RESUME/ CV EDITING                                            ENTRY-LEVEL                                                 1,000

RESUME/ CV EDITING                                            MID LEVEL & FRESH GRADUATES               2,000

RESUME/ CV EDITING                                            TOP LEVEL                                                      4,000

RESUME/ CV EDITING                                            EXECUTIVE LEVEL                                         7,000

RESUME/ CV WRITING                                           EXECUTIVE LEVEL                                         20,000

STANDARD COVER LETTER                                 ALL OCCUPATIONS                                        VARIABLE

CUSTOMISED COVER LETTER                             ALL OCCUPATIONS                                        VARIABLE

INTERVIEW TECHNIQUES                                     1 HOUR CONSULTATION                                1,000

JOB SEARCH METHODS                                       2 HOURS (CONSULTATION)                           2,000

SPEAKING ENGLISH LEVEL 2                              GROUP OF 4  (2 WEEKS)                                6,000 PER PERSON

SPEAKING ENGLISH LEVEL 3                              GROUP OF 4  (2 WEEKS)                                6,000 PER PERSON

WRITING ENGLISH LEVEL 2                                 GROUP OF 4  (4 WEEKS)                                CONTACT US

WRITING ENGLISH LEVEL 3                                 GROUP OF 4  (4 WEEKS)                                CONTACT US


COMPUTING SKILLS                                             ONE TO ONE / SMALL GROUP                       CONTACT US

EFFECTIVE PUBLIC SPEAKING                           ONE TO ONE / SMALL GROUP                       CONTACT US



A CV/ resume is usually between 3 to 4 pages in length. It is designed to reflect your abilities, qualifications and experience as accurately and as clearly as possible. A resume aims to attain one major objective:  to get an interview.

It is a good idea to have a CV reviewed/ written by a professional. There are experts who have specialised in the careers field. A professional CV writer has excellent writing skills, varied experience, thorough knowledge of the job market and a deep understanding of employers' needs. Moreover, he/ she has a superior marketing and selling skills, which will be utilised to highlight your abilities, experience and qualifications to a prospective employer/ recruiter. Your CV will show you in the best light, therefore, you should expect to get more job interviews. 


Ideally, every job application should be accompanied by a cover letter. A cover letter should contain a summary of your background, skills, qualifications and experience. In addition, it should specify reasons why your application should be considered. A well written cover letter will influence the employer/ recruitment agent to read your resume. Therefore, a cover letter is essentially a well presented 'SALES' letter.

At Career Design, you will receive a free standard cover letter if you have taken a CV, which is a minimum of 3 pages in length. A tailor-made cover letter will cost you an extra amount, and this will depend on the position you are applying for 

With an Executive CV, you will receive a standard cover letter irrespective of the length of the resume.




Just as there are techniques available for everything, there are interview techniques in place - skills and methods that can achieve positive outcomes for you. 

Welcome to Career Design for a one hour consultation. You will know how to prepare for an interview, how to dress, exactly when to arrive for the scheduled interview and what questions to expect. You will also learn how to present yourself, speak with confidence and impress the interviewer.

At Career Design, a one-hour consultation on interview techniques will cost you only t 1,000. Should the consultation continue for up to 2 hours, it will cost you t 1,500.



A number of methods are available for an effective job search campaign. Looking for a job requires intelligent planning, proper organisational skills, utilisation of appropriate methods and application of the right techniques. Timing is also important and equally important is selling skills.

At Career Design, a one-hour consultation on job search methods will cost you only t 1,000. If you have been unemployed for over 6 months, you will need to pay t 500, which is a 50% discount!

Job Search Methods is a valuable program created by Career Design from its own research and study of the Bangladesh job market. 



Do you wish to improve your English speaking ability? Please consider the following course that we are offering:

Group of 4 - Tk.6,000 per person

You will find the training program interactive and participative. You will also enjoy the course. A certificate will be given to you if you can demonstrate that you have met the learning objectives. If you are planning to travel overseas, you will significantly benefit by completing this course.

At the end of the training program, you will find that your spoken English proficiency has increased considerably. 

Our office and training centre is situated at Eastern Commercial Complex, Kakrail (opposite Rajmoni Cinema Hall). We 
have another training venue at Dhanmondi.

PLEASE CONTACT: 01784 393 622 



CAREER COACHING                EXECUTIVE COACHING                                          



. Confidentiality assured  

. No obligation to continue

. Experienced consultant 

· First 15 minutes free 


DHAKA, BANGLADESH                                 CALL:   01784 393 622




RELIANCE BUSINESS SERVICES                       [ business services ]


PRODUCT / SERVICE                 DESCRIPTION                PRICE (IN TAKA)

BUSINESS PLAN                                                        AS REQUIRED                                          FROM 10,000

BUSINESS PROFILE                                                  AS REQUIRED                                          FROM 7,000

REPORT                                                                      BRIEF OR DETAILED                               VARIABLE

PROPOSAL                                                                 AS REQUIRED                                          FROM 3,000

WEBSITE CONTENTS                                                AS REQUIRED                                          VARIABLE

ADVERTISING COPYWRITING                                  AS REQUIRED                                          VARIABLE

POLICY/ PROCEDURE MANUALS                            AS REQUIRED                                          VARIABLE

ENGLISH TO BANGLA TRANSLATION                    AS REQUIRED                                          VARIABLE

BANGLA TO ENGLISH TRANSLATION                    AS REQUIRED                                          VARIABLE



Management Training                                                                                    

MANAGEMENT TRENDS                                [ management consulting ]







By Abdur Quaderi


Everyone has a CV, but how many job seekers have a CV that is accurate, attractive and effective? A CV that an employer/ recruiter enjoys reading?
May be there is one job opening and 400 job applications. The HR Manager has a very difficult job to do. He/ she is a busy person and now the best 4 candidates have to be interviewed. This organisation wants to be fair. The best 4 candidates need to be called in for an interview.

Now, out of 400 CVs, how much time do you think your CV will receive?  Will your CV get special attention? Why?

I am not writing as a writer, I have been in the position of a Manager/ recruiter in many situations in my past. I have also spoken to many managers and recruiters, read numerous articles/ books on these subjects and spoken to at least 3,000 job seekers who have been my business clients. I am writing from my own experience. 
Usually (and initially) a CV receives only 2 or 3 minutes of time. It's unfortunate, but it is a reality. In that 2 or 3 minutes, your CV needs to grab the attention of the reader. It needs to stand out. The big question is - HOW? 
Your job search will become easy if you understand the basics of the subject MARKETING. There is a term called marketing campaign. Imagine that a company has manufactured a new toothpaste, the name of which is SIMPLE. The company management is very excited about this product as they have invested a lot of money to create a unique product. There is no toothpaste in the market as good as SIMPLE. Now the BIG problem is - how to communicate the features and benefits of SIMPLE to the marketplace? Surely a consumer will benefit by using SIMPLE. The product is really good and the price is unbelievable. But how will the consumer know this important message? 
Now let me come back to you, the job seeker. You are the product. You are trying to find a suitable employment for yourself. A position has been advertised and you can definitely do this job. I am just giving you an example - you are a university graduate, knowledgeable, can use the mobile phone and internet very easily. You have a lot of friends and you can easily relate to people. You are a good communicator. You are hardworking, very enthusiastic and highly motivated. You want to tell the HR Manager about all of these good qualities, if you get an opportunity. The problem is that you are not getting that opportunity, which is known as the JOB INTERVIEW. The question is - why are you not getting job interviews? 
There may be many reasons, however, one common reason is that your CV is not good enough. It must be attractive enough to quickly impress the reader. It has to be a good quality document. A good quality CV represents your quality. Remember, your CV is not a just list of what you have done and what degrees you have. IT IS YOUR ADVERTISEMENT. It is your most important marketing document. In other words, it is a document that has been very carefully written, with a view to MARKET YOU
Usually I write short articles, I am not very good at writing long articles. However, I believe this article will have to be very long or at least, quite long, as in Bangladesh, the practice of getting a CV reviewed/ written by a professional is almost non-existent. I have performed in management roles in Bangladesh and have also recruited many people. In one way I was lucky. I wrote my own CV and received good  feedback all the time. At that time I never knew I would eventually become a professional resume writer in a foreign country, an English speaking country. 
Now I will have to explain why resume writing is such a common practice in Australia while the same practice is almost non-existent in Bangladesh. There are many reasons. The primary reason is that most job openings in Australia are advertised, while Bangladesh is mainly a hidden job market. 
Hidden job market? Most people in Bangladesh probably have not heard this term. This simply means that most jobs in Bangladesh are not advertised. STRANGE, BUT TRUE. I am not sure what percentage of jobs are advertised and what percentage it is that represents 'jobs not advertised'. This kind of statistics are not available. I can only guess ....
Only 10 or 15 years ago almost NO JOBS used to be advertised in Bangladesh. Then came followed by  In the mean time and subsequently many other similar sites were set up and became operational. Now we can see that there are many jobs in Bangladesh. As time goes on, businesses will face more and more competition, organisations (as well as society) will want more and more fairness and employers will want to recruit the best talent available in the market. The profession of CV writing will have to come, today or tomorrow. Just because jobseekers will become smarter and smarter and they will want to invest in having a consultation with a career professional.
Why do you need to speak to a career professional? 
Because your job search campaign is JUST LIKE a marketing campaign. Your objective is to find the right type of employer for yourself. Remember, chances are very much that there is an employer in the job market who is looking for someone exactly like you. Someone who has the same type of qualifications and experience, skills and attributes. Someone who is willing to accept the same type of salary and agree with terms and conditions that are OK with you. How will you discover that employer? You need to understand marketing techniques and you also have to understand the dynamics of the job market. 
Think about it - how much money have you already invested in yourself? You are a machine that will make money and if you start counting (like I do as an entrepreneur-manager), you have invested a lot of money already. (YOU means either yourself or your parents). Whey not spend a little bit more to get a good CV? Remember, this not spending money, we are talking about investing money.
True, there is no end to investment for career development purposes. However, you really need to understand which investment is most important....
Let me ask you a direct question - do you need a CV reviewed/ written by a professional? 
Yes, you do, provided that the professional has a good track record and the service is something that you can afford. Your benefits may be summarised with the following bullet points:
  • Your CV will reflect a clear picture of yourself, your skills, attributes and expertise
  • You should get more job interviews 
  • Your interaction with a Career Consultant will make you more knowledgeable and better prepared
  • Time spent on your job search should be reduced
  • You should have a good quality document that will require continuous improvement in the future
Remember, the smartest people invest in their own careers. They invest money in continuous learning, career development and self improvement. That is simply the reason why they grow fast.



This article was published in Brisbane Seniors newspaper during 2009.

You are never too old to set another goal or to dream a new dream”. - C. S. Lewis 

Our socio-economic environment is changing fast, forcing us to adapt to changes very quickly.The main driving factors at the present time are on one hand the worldwide recession and on the other hand a dynamic society dominated by modern technology. Especially with a sudden (recent) change of economic climate, a significant part of the population are quite perplexed. Change or evolution is a natural process in life, however, the transformations that are recently happening around us is a bit too much and it is all happening too quickly.The recession has appeared almost suddenly without giving us a chance to make any preparations at all. Again, as human beings, by nature we cannot change as fast as computers or telecommunications can. I have observed that not only seniors, many other people are struggling to adapt. 

It is good to see that some seniors have become quite proficient in utilising technology to their advantage, however many are still struggling to keep pace. I came across some smart people who had realised well in advance that they had to get the basics of modern technology under control.These people are one step ahead of others.However, unfortunately, many seniors do not have a plan/ strategy for their future working life. The entire situation has become even more complex with this recession, making career planning an even more challenging task. At a time when the job market is unstable and the immediate economic future quite uncertain, it is difficult to formulate a long-term plan.

It is a known fact that with advances in medical technology people are now living longer, therefore the bills and living expenses will have to be paid for a quite a long time.How long.....and accordingly what steps need to be taken? Have we created a long-term career plan looking through an uncertain future? Most people try to avoid these questions because there is a common misconception in the society that 'career planning' is a term reserved for young people. The term actually applies to all who work, capable of working, or have an intention to work for some years to come.So where do we start and what exactly do we need to do about it?

No matter how old you are, if you are planning to work for another 10 years (for example), the first thing you need to do is to use a pen and paper (you may even use a computer if you prefer) and write down your objective. Remember an OBJECTIVE must be S.M.A.R.T., which is an abbreviation, explained below -

S M A R T    *1

S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Time related

The objective must be specific, you will need to think and write down what it is exactly that you wish to do. Be practical and be precise in describing your objective.

The objective must be capable of being measured. For example, you may state that you wish to work from home doing data entry work and earn $500 per week gross.

Is the objective attainable? If yes, that's fine. You must always be positive about your future. Being positive will create motivation and enthusiasm that you will always feel. I am sure you understand how important it is to feel motivated and enthusiastic....Life can be beautiful all the time as long as you are chasing a wonderful dream.

For an objective to be attained, it must be realistic. If you feel that the objective is not realistic, you will never be able to achieve it, simply because in your own mind you will know that it is not realistic, and therefore it is just an impossible dream.

An objective must be capable of being related to the time factor. For example, an objective should be something like " I will complete my Certificate IV in Training and Assessment by the end of next month". When an objective is linked with the time factor, you have a real task/ assignment to be completed and there is the word 'deadline' attached to it.

Have you set an objective for your next 10 years? If yes, that's excellent! That means you now have an objective that is S.M.A.R.T. In other words, it means you now have an objective that is within your reach. 'OBJECTIVE' was the first word we have discussed about. Now we are going to discuss about the second word, which is 'STRATEGY'. These words really come from the subject MANAGEMENT, which has been my area of specialisation since my university days. Today the subject 'Management' has received special attention and recognition for its practical approach and its utility in systems improvement, people development, business development and profit maximisation. Well, I am not writing a business article now, therefore I will not deviate from my path. My subject is 'Career Planning for Seniors', therefore I will come back on track.


Think about the word OBJECTIVE as 'what'.

For example, 'What do you want'? In other words, what is your objective? Got it?

If OBJECTIVE is comparable to the word what, then STRATEGY is comparable to the word 'how'? Basically your strategy will tell you how you are going to meet your objective.

So how are you going to achieve your objective? Another subject to think about. Another important project for you to complete. Another project that forces you to think. Both projects, i.e. objective setting as well as strategy formulation require you to utilise your conceptual and analytical skills to the greatest extent.


*1 -  Reference: Queensland Government online publication.



Why is this the first interview question (in many situations)?

1) A test of your communication skills
2) A test of how much comfortable/ how much relaxed/ how much nervous you appear to be
3) A test of your presentation skills (the easiest person in the world to describe should be is to describe yourself) - how well do to perform this easy job?
4) How much time do you take to answer this simple question ...


........ :)


For some people an interview is an enjoyable game, while for some people, a job interview is a nightmare ....


All of your questions will be answered






Collection: Career Design International

The best way to predict the future is to create it - Peter Drucker

If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much - Jim Rohn

You will recognize your own path when you come upon it, because you will suddenly have all the energy and imagination you will ever need - Jerry Gillies 

Do what you love to do and give it your very best. Whether it's business or baseball, or the theater, or any field. If you don't love what you're doing and you can't give it your best, get out of it. Life is too short. You'll be an old man before you know it - Al Lopez


It is the set of the sails, not the direction of the wind that determines which way we will go - Jim Rohn

You are never too old to set another goal or to dream a new dream - C. S. Lewis

Let yourself be drawn by the stronger pull of that which you truly love - Rumi

The ability to learn faster than your competitors may be your only sustainable competitive advantage - Arie de Geus 



Go confidently in the direction of your dreams. Live the life you have imagined - Henry David Thoreau

Never leave that till tomorrow which you can do today - Benjamin Franklin



Sooner or later, those who win are those who think they can - Paul Tournier 

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world – Joel A. Barker

Expect the best. Prepare for the worst. Capitalise on what comes - Zig Ziglar

Do what you love to do and give it your very best. Whether it's business or baseball, or the theater, or any field. If you don't love what you are doing and you can't give it your best, get out of it. Life is too short. You'll be an old man before you know it - Al Lopez

The major value in life is not what you get. The major value in life is what you become - Jim Rohn

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius -- and a lot of courage -- to move in the opposite direction – Einstein

Imagination is more important than knowledge - Einstein

The only real valuable thing is intuition - Einstein

There is a great difference between worry and concern.  A worried person sees a problem, and a concerned person solves a problem - Harold Stephens 

Everything in the universe is within you. Ask all from yourself - Rumi

You were born with wings, why prefer to crawl through life? – Rumi

Life isn't about finding yourself. Life is about creating yourself - George Bernard Shaw

Your attitude, not your aptitude, will determine your altitude - Zig Ziglar

To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.  - Ralph Waldo Emerson

Success is liking yourself, liking what you do, and liking how you do it - Maya Angelou

The man who does not read good books has no advantage over the man who can't read them - Mark Twain

Our success has really been based on partnerships from the very beginning ― Bill Gates

The ideas gained by men before they are twenty-five are practically the only ideas they shall have in their lives – William Jame

Intelligence is quickness in seeing things as they are – George Santayana

In a gentle way, you can shake the world – Mahatma Gandhi

It is during our darkest moments that we must focus to see the light – Aristotle Onassis

Judge each day not by the harvest you reap but by the seeds you plant – Robert Louis Stevenson

Let each man exercise the art he knows - Aristophanes

Logic will get you from A to B. Imagination will take you everywhere - Albert Einstein

With self-discipline most anything is possible – Theodore Roosevelt

If you give people tools, and they use their natural abilities and their curiosity, they will develop things in ways that will surprise you very much beyond what you might have expected – Bill Gates

If you can't make it good, at least make it look good. ― Bill Gates

You must be the change you wish to see in the world. - Gandhi

The ambitious climbs up high and perilous stairs and never cares how to come down; the desire of

rising hath swallowed up his fear of a fall – Thomas Adams.

Tell me and I forget. Teach me and I remember. Involve me and I learn - Benjamin Franklin

Blessed is he who has found his work; let him ask no other blessedness – Thomas Carlyle

The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant – Max de Pree

Time is the scarcest resource and unless it is managed nothing else can be managed – Peter Drucker

The fastest way to succeed is to look as if you're playing by somebody else's rules, while quietly playing by your own -  Michael Korda

Real riches are the riches possessed inside – B.C.Forbes

I rate enthusiasm even above professional skill – Edward Appleton

Sooner or later, those who win are those who think they can – Paul Tournier

An inventor is simply a person who doesn't take his education too seriously. You see, from the time a person is six years old until he graduates from college he has to take three or four examinations a year. If he flunks once, he is out. But an inventor is almost always failing. He tries and fails maybe a thousand times. It he succeeds once then he's in. These two things are diametrically opposite. We often say that the biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.— Charles Kettering

Be yourself; everyone else is already taken - Oscar Wilde

The man who is intent on making the most of his opportunities is too busy to bother about
luck – B.C. Forbes

Any fool can have bad luck; the art consists in knowing how to exploit it – Frank Wedekind


E-BOOK                                      E-BOOK                                        E-BOOK



Y O U    D I S C O V E R    A N    E N T R E P R E N E U R

Bangla translation of this e-book is coming soon 


By Abdur Quaderi

Sponsored by - 

      Management Training

                                                  MANAGEMENT TRENDS

"Life is either a daring adventure or nothing. Security does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than exposure" – Helen Keller


Most people in the society want to get a job, because that is the conventional way. Since childhood, most of us have grown up with a mind that is conditioned for employment. Our thoughts, objectives, dreams and subsequent actions were all centered around a 'good job' with a decent salary, one day, sometime in the future.

Having a job simply means having a life that is well defined. The term 'job security' is very attractive to most people. To this category of people, job security means a life that is under their control. A life where they know how much money will be available in their bank accounts each fortnight (or each month). They will be able to formulate a monthly budget and lead a nice life according to a set budget. 

Apparently and theoretically having a job seems to be the perfect solution (for most people).

Now, before I proceed any further, I need to tell you a bit about myself. I have been an employee as well as an entrepreneur. I have been in both worlds. I have worked in numerous organisations in 3 continents (the 3 countries were USA, Bangladesh and Australia). Again, I have established a business from scratch, managed and developed the business and survived in a challenging environment for over 14 years. 

Other than my own story, I have carefully observed other people's stories. Most of them have been my friends, colleagues and clients. The reason I am writing this e-book is to draw a clear picture of both worlds (i.e. employment and self-employment).

Let me tell you this - having a job in 2003 and having a job in 2013 is not the same thing. Only in the last 10 years, the definition of job has changed dramatically. Due to a variety of reasons, the world has changed remarkably. The background has changed, the environment has changed .... basically a lot of things have changed! 

As a Career Consultant I have observed that most people feel extremely good once they get a job. Many of my clients have called me and expressed their satisfaction after they received the job offer. Some of them sent me 3 - 4 friends (i.e. referrals), who became my clients later on. 

Being continuously in touch with job market information, I have learned that getting a job is not the end of the story. Let's have a look at some situations - 

Pretend that you have a good job and you are feeling that everything is under your control. You believe that you have job security. Now just think about the following scenarios:

1) One fine morning your Manager tells you that your position is no longer required. The company is facing severe competition and is trying to cut costs.

2) One day you receive a letter from your HR Department that states that the management of the company has decided to transfer you to another city (or a remote town)

3) Your Manager indicates to you (directly or indirectly) that you are not performing up to the company's expectations

4) For some reason you are given a last warning (either about poor performance or about undesirable behaviour)

5) One day you come to the office and discover that someone else is occupying your desk. You approach your Manager about it and he/ she asks you to sit in another desk.  You are not sure if this situation is temporary or permanent.

These are some examples. There may be many other scenarios.

My objective is not to make you worried. As a matter of fact, I intend to show you the reality of life. Just to tell you that in practical life there is no such thing as job security. 

However, if you can create the perfect job for yourself, if you can learn 2 subjects - BUSINESS and MANAGEMENT, you can ensure a good level of job security for yourself. To state simply, this is entrepreneurship. At a later stage, I will explain the required information in greater details.

The first step

This stage is quite simple, however, most people make it very complicated. You need to thoroughly find out the answers to two questions -

Just 2 simple questions 


QUESTION # 2       WHO AM I?

Being an entrepreneur and career consultant, I have seen the depth of life from various angles. Although having a job is the conventional solution, secretly many people really want to own a business and be their own boss. They want independence, they want flexibility. The problem is that they don't know what to do and how to do it. People who already have a job do not have time to do engage into a new venture. Some people have some extra time, but they do not feel comfortable taking a risk. This category of people view entrepreneurship as an adventure, that has a high probability of loss. In a way I cannot disagree with these people as I have seen so many business failures and disasters. I must admit that although I have survived in this environment for many years now, my business has forever been a challenge and demanded continuous creativity, hard work and commitment.

Fortunately or unfortunately, I have had a busy life with numerous events and lots of variety. Having interaction with a large number of people of various ages and cultural backgrounds, I was able to see the practical side of life. The practical side of life is deeply connected with money, a subject that is linked to the word 'career'. Although entrepreneurs also understand the meaning of the word 'career', they do not use this word too much. They prefer to call it business, a career that they have created for themselves. 

The perfect conditions for doing business is not available in general. Not every person is a university graduate, not everyone is 25 years old and not everyone has attended a good business school. I understand you are reading this e-book because you really want to become an entrepreneur. Therefore, I will answer the first question for you in a very simple manner.

For someone to become an entrepreneur, it is ideal if that person is young, smart and attended a business school. But these requirements do not constitute essential criteria. Trust me.

Of course, knowledge is needed, but business requires focus, excellent common sense, quick learning ability, quick decision making ability and the capacity to continuously solve problems. You may wish to add more good qualities to this list.....

Some movies show heroes who have all the qualities that are available. Someone like Superman or James Bond. An average movie viewer laughs and thinks, is this realistic? Is it possible that one person can have so many qualities? Believe it or not, in entrepreneurship, it is desirable that you have all those good qualities (if possible) .....

The more good qualities you can acquire, the more your chances of business success. We are living in an age that is changing extremely fast and knowledge is the key. The good news is knowledge is available very easily.... it is inside your mobile phone .... fully under your control.


7colours: What I learned from the UniverseCity of life


By Abdur Quaderi

Published through Amazon Kindle



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By Abdur Quaderi


This article was originally published in during 2010. The  website is currently not being hosted.

The original article has been slightly modified.

I had never deeply thought about the word 'image' until I went through a special job interview. I was given a fully paid air ticket to fly from Dhaka to Chittagong for a job interview with a large and reputed multinational company.

It would have been much more than a job, it really would have been a long term career in the field of Marketing. 

I was face to face with the Managing Director (Country Manager) of the company. It appeared to me that he was quite impressed by reading my resume earlier. I had studied business quite comprehensively. I had studied business at the University of Dhaka and subsequently at 3 American universities.

He was a man of business. After a very brief introduction, he went straight to the point. 

-   I only have one question to ask you (he told me directly)

-   Yes? What is it? (I was curious to know)

-    'Brand image'. This subject has made me think over and over. This subject has made me think very, very deeply. Because you are intending to develop a career in Marketing, I would like you to please explain this topic to me - 'brand image'

I was not prepared for such a question. I had studied business and marketing and there are so many interesting subjects within marketing. But the Managing Director was interested in only one particular topic. The problem is that I had studied about brands and other marketing subjects but did not know how to properly elaborate 'brand image' to him. The job was to impress him instantly and my interview preparation did not cover 'brand image' the way it was supposed to be.....

I had replied something. It was many years ago, therefore I can't remember what I said in reply. Instantly I knew he did not get the response he had expected. The Managing Director did not ask me a second question. 

"Thank you for coming here all the way from Dhaka" - he told me. 

I knew I did not have any chance. 

Failure is the pillar of success. That failure in my life prompted me to thoroughly study the subject 'brand image'. I have studied this matter deeply, thoroughly and comprehensively. I guess I have by now mastered this subject.

Brand ......

Just to make it easy, it is a name of a product. It can even be the name of a business (i.e. an organisation/ company)

Image ......

Just to make it simple, an image is a picture that people have in their minds when they hear the name of a brand

Let's say, for example, when we hear the name 'Toyota' we can picture a nice car that has been carefully designed, engineered and manufactured in Japan. 'Nokia' simply means a high quality mobile handset, 'Boeing' simply means a reliable and high quality airplane that can fly someone from one destination to another covering thousands of miles.

That's brand image explained quite simply.

Once the meaning of brand image was clear to me, I started spending a lot of time thinking about Bangladesh. What is the true image of Bangladesh in the outside world? 

Unfortunately the image is not exactly what it should be. Outside Bangladesh, many people don't even know about this country. Even if they know, Bangladesh is known as a poor country burdened by a huge population. It is also known as a country that faces natural calamities quite frequently and does not have adequate resources to recover the huge losses as a result of these natural disasters. This is the picture of Bangladesh that is in the minds of people in the outside world. In the sub-continent, however, the image is different and Bangladesh is known as a small, smart and prosperous country, although there are also some problems.

With the advent of the internet, we have a world that is fast changing and accordingly, the image of Bangladesh is also transforming quite rapidly and significantly. We are also doing well in international business and more and more people are going overseas for work purpose. Some people are migrating permanently and there are students who are travelling overseas for quite some time, usually for 2 to 4 years. As a result of these recent changes, people of the outside world are having a better opportunity to interact with Bangladeshis and therefore, they are understanding Bangladesh better. 

When students, wage-earners and non-resident Bangladeshis are returning to the country, naturally they are importing some ideas and concepts from the countries where they spent significant amount of time. As a result of these factors, we can see a rapidly changing Bangladesh in terms of development as well as a significant change in culture. In Bangladesh, we can see a reflection of various types of cultures and ways of doing things. In addition to these, there is the authentic Bangladeshi tradition, or the typical Bangladeshi way of doing things. Considering everything, the Bangladeshi economy is fast developing and the society also is fast changing. Bangladeshi people are flexible, adaptable and capable of accepting change. Of course these are positive indicators. But unfortunately, this real image of Bangladesh is unknown outside the country. 

The image outside Bangladesh is that
this country is poor, overpopulated and subject to frequent natural disasters.

The reality is that the Bangladeshi people are self-sufficient, hardworking, intelligent and highly motivated to succeed. The economy is growing at 5.5% (approximately) and has the potential to quickly make a place as one of the fastest developing economies in the world. Dhaka, the capital, has a significant number of skyscrapers, 4 star and 5 star hotels and its roads are full of latest model cars. And again, most of these cars are chauffer-driven. Truly, it is a prosperous country. 

But there are problems. As a matter of fact, there are numerous problems, such as heavy traffic jams in the streets of Dhaka, scarcity of clean water, shortage of electricity (power supply), pollution, etc. But we can still remain positive as long as things are improving.

There is no denying the fact that things are improving. A new breed of university graduates are entering the workforce with new ideas and technological expertise. I have observed that these young people are quite influential. Knowledge is power and the new generation Bangladeshis are emerging with great power. The society is changing fast.

Foreign investors who have once taken Bangladesh as a research subject has been truly amazed, discovering the country's hidden potential. But the main drawback is the uncertainty - that is presented mainly by political instability. However, by way of constantly solving problems and bypassing various obstacles, the country has demonstrated a track record of steady progress.

I may be right. I may be wrong in the way I have observed. But I recommend that Bangladesh be truly studied and analysed with care. The wrong image must be eliminated and the true picture must be discovered and properly communicated to the outside world. This should be our immediate project with first priority.

What is the true picture of Bangladesh?

Bangladesh has Dhaka Stock Exchange, one of the fastest growing stock exchanges in the world. The GDP is growing fast, people are learning fast, changes are being initiated and implemented fast.

The image of Bangladesh needs to be re-defined. There is a real need for us to communicate with the outside world. And again, that job should also be done fast.

The question now is - how will the job be done? Will it be done by our politicians? Or will we rely on our private sector entreprenuers? For faster results, the educated society within Bangladesh has high expectations from the private sector. Traditionally, Bangladeshi entreprenuers have demonstrated excellence in business development through creativity and continuously accepting new challenges. Bangladeshi business managers have demonstrated mastery - not only in business development, but also in strategic planning. People who have known the true quality of these individuals have had no choice but to admire them. Bangladeshi business managers are naturally creative, smart, quick thinkers and knowledgeable. Their main weapon, in general, is sharp analytical skills and a good knowledge of international standards. They always seem to see a much bigger picture and a market inside as well as outside Bangladesh.

There is one other strong group of people. Personally I believe this group is our fortunate new generation, who will lift the country from one level to another. They have discovered the strength of the internet and mobile communication at a tender age. They have found good quality private universities very, very close to home (i.e. within Bangladesh). They have also come across high quality teachers and consultants who thoroughly know the dynamics of the eastern and the western business environments.

There is a new group of people, just emerging. These are the NRBs (i.e. non-resident Bangladeshis) who are returning to the country either temporarily and/or permanently. They thoroughly know what facilities and opportunities are available inside as well as outside Bangladesh. New ideas are being imported fast. This is the true benefit Bangladesh is receiving by being part of the global village. Global standards and facilities are well known. This knowledge is a good capital for the private sector and now the rapid development is on.

Under the above circumstances, it is very much probable that within the next decade the true strength of Bangladesh will be discovered. The knowledge we have acquired over the years should now generate quick results. A new image of Bangladesh is about to be discovered very soon.



This article was originally published in during 2011. The  website is currently not being hosted.

The original article has been slightly modified.

The managers we see in most situations are professional managers, people in organisations who are paid to manage - i.e. to get results through people. Some of them have management education, management training and management experience. Some have only management education and management training, no relevant experience. Fresh graduates coming out of university only have management education. 

In business, objectives and targets are actually set by business owners (or set by managers in accordance with directions given by business owners). Professional managers are actually paid for 4 main reasons:

1. To ensure safety of capital and resources that they (i.e. owners) have utilised in their businesses.

2. To create and maintain business growth

3. To keep adding value to their businesses

4. To implement their ideas and wishes (owners would have preferred to do the work themselves, unfortunately there is not enough time available. So they have no option but to depend on professional managers).

To understand entrepreneurial management, you must first understand the mindset of entrepreneurs:

Firstly, they love making money, just like a cricketer loves playing cricket. Entrepreneurs specialise in finding unexplored opportunities and quickly converting opportunities to money. To state simply, they are the real creators of money.

Secondly, entrepreneurs understand the rules of money. 

Entrepreneurs use money to play the game of business. 

Thirdly, entrepreneurs understand that money multiplies, which simply means that money makes more money. (The difference between entrepreneurs and others is that most people don’t understand how money can make additional money…….. ??? to the vast majority of people, this subject is probably the greatest mystery on earth!)

Fourthly, entrepreneurs value people. True entrepreneurs view people as human resources. They understand that human resource is the primary requirement for any business. From his/her own life experience, an entrepreneur remembers how he/she started a tiny business that was once just like a seed that grew to a money tree. The resulting tree may be very large, large, medium or small, but whatever its size, it has been built by utilising human resource. 


An entrepreneurial manager views an organisation as if it is his/her own. A professional manager in a company's payroll, he/she will usually work long hours and will not go home until a task/ project is completed. He/she will take a long lunch break (if needed) and may suddenly take a day off (again, if needed). But he/she will work almost like a bulldozer and most people in the organisation will think that he/she is actually an owner or shareholder of the organisation. In reality, he/she may be just an ordinary manager (without any ownership or shareholding). An entrepreneurial manager will work in a manner that reflects an idea that money making is the primary objective in life. (In my real life, I have seen some real entrepreneurial managers in action, they appear to be either workaholics, too much money-motivated or just enjoy the excitement of the highly intellectual game of business.

In most situations, it is the excitement of building a business, the challenges involved, the timely problem solving and decision making.

An entrepreneurial manager loves change. He/she will make and break systems and processes almost everyday. He/she will keep changing processes until the desired level of performance have been achieved.

Entrepreneural managers invest a lot of time and money to know their people and continue to develop them through training and coaching. They are serious about making and keeping people happy. As a result of their approach towards human resource, this rare type of managers are viewed as business leaders. Once their commitment have been identified by the owners, they have a fast track to success.

My subject at university was ‘Management’. Not because I specialised in this field, I believe I am fortunate that management is ‘my own subject’, an area of knowledge I know quite well. This practical subject has evolved over the years and has become more and more sharp, heading towards a point of perfection, although that point of perfection may never come. Why? Just because environment and technology will continue to change. Management will change accordingly, otherwise human beings will lose power. I am sure you will believe that this scenario is highly unlikely.

Today we are living in a global village. National standards are not enough. We need to know and implement ‘world class’, the sooner the better. The world class in the field of business management today is ‘entrepreneurial management’, simply because this approach results in more productivity. And higher productivity means higher profitability. 




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